Good writing is good business.
I’m an editorial and brand strategist with a storyteller’s heart and an entrepreneur’s instincts.
From fintech and AI startups to children’s books and romance novels, I’ve built brands, shaped narratives, and written stories that keep readers turning pages.
Have a story worth telling?
Let’s make it irresistible.
A few things I’ve worked on recently
Money Minx
Content → $622M AUM → acquisition
Money Minx started at our kitchen table. I built the brand, voice, content and organic growth engine around my husband's product. In 18 months, we grew from zero to $622M in AUM with 40% month-over-month user growth driven by organic content. Arta Finance acquired the company in 2022.
Arta Finance
0→1 brand, content & communications
After the acquisition, I joined Arta's founding team to build and run its brand, content and communications function, developing the voice and editorial strategy and building programs across executive communications, social, podcasting, PR and thought leadership.
Quick, Quick, Slow
Blank page → #1 Amazon Hot New Release
I spent a year turning an idea into a real product and owned everything from positioning and audience development to launch, website, email, paid acquisition and social.
How I can help you
Thought Leadership & Editorial
Turn your expertise into newsletters, articles, speeches, podcasts, and other content that grows your audience and gives people more ways to discover your work.
Book Development
Find the strongest idea, build the structure, and develop a manuscript that sounds like you and gives readers a reason to keep turning pages.
Publishing Guidance
Navigate the path from finished manuscript to published book, with practical guidance on editing, design, formatting, and indie publishing options.
Why hire me
Senior-level thinking, bias toward action and hands-on execution, without the layers.
Plus, they say I’m easy (and fun) to work with. Scroll down to see for yourself.
What people say after working with me
“Jess is a marketing powerhouse. She's creative, persistent and a great storyteller, all with a big dose of hustle.
One of her many legacies at Arta is etymological: she's referred to in adjective form when something is dramatically improved. It's been "Jessified." Whole-hearted endorsement, would happily work with her again.”
David Shapiro, Co-founder Arta Finance (previously Chief Business Officer Google, VP American Express)
"Jess is the best kind of zero-to-one marketer, who can not only bring the skills needed to define and launch a new brand, but also the energy and passion to make the journey so much fun."
Melissa-Ann Chan, Marketing Leader (previously CMO Arta Finance, Head of Product Marketing Google Pay)
"Jess is an absolute force when it comes to storytelling, helping Arta establish a unique voice and personality that cut through the noise of traditional finance. Her innate ability to transform dense, highly technical topics into engaging, human, and high-performing content is second to none."
James Peng, Director of Growth, Arta Finance (formerly Pray.com, Grab, Match.com)
"Jess knows how to get the most out of AI while also knowing how to shape the final result. The AI workshop she ran for our marketing org changed how the whole team approaches their work."
Saum Namazi, Director of Marketing at Arta Finance, Ex-Grab
“Jess is one of the best communicators I have worked with.
Typically I have found myself rewriting lots of draft corporate communications (blogs/articles/posts) to get it into my voice. But Jess is different - she gets it out of your head and into the world accurately and without a lot of back and forth.
She wrote in my voice so well I often had to remind myself she wrote it.”
Caesar Sengupta, Co-founder Arta Finance (previously VP Payments & Next Billion Users, Google)
"It's hard to describe just how much impact Jess had on our early stage startup (huge!). Everything from capturing the brand voice, to script-writing and storytelling across multiple mediums, to writing executive comms -- Jess was all over it."
Ed Chiang, Product Leader (Co-founder at Arta Finance, previously Director of Product Management at Google)
"Jessica is a 'big picture' thinker with the ability to define targets, create programs and craft messaging to a multitude of targets."
Nick Hofer, President of the Board of Directors at the San Diego American Marketing Association
"Everything Jess produced was SEC-compliant, carefully considered, and still managed to be genuinely engaging — which is harder than it sounds in a regulated environment."
David Wilkinson, Chief Compliance Officer, Destination Wealth Management
“I was the SME with Jess on communications around applied AI and financial topics. She's an expert at translating complex concepts into clear, accessible narratives without sacrificing rigor—and somehow made it enjoyable to read too.
That's rare but essential when you need both technical credibility and audience comprehension.”
Chirag Yagnik, Co-founder, Chief Investment Officer, and Head of AI at Arta Finance