WHERE I’VE DONE THIS WORK

Arta Finance

For three years at Arta Finance, an AI-powered wealth platform founded by former Google executives, I built the company’s external voice from zero across executive communications, editorial strategy, and content systems.

Impact included:

• Grew newsletter from 0 → 10,000 subscribers

• Achieved 79.35% inaugural open rate

• Built executive ghostwriting function for CEO, C-suite, and investors

• Designed stealth-stage authority strategy (investor + operator narratives)

• Launched and produced founder podcast featuring senior leaders across tech and venture

• Built AI-enabled editorial systems enabling cross-functional content creation without marketing bottlenecks

• Scaled editorial operations across U.S. and Singapore

Money Minx

Money Minx started at our kitchen table. My husband built the product. I created the company’s naming, brand voice, SEO strategy, content engine, and editorial system.

• In 18 months we grew from zero to $622M in assets under management, with 40% month-over-month user growth through organic content alone.

• TechCrunch wrote about us twice here and here.

• The company was acquired by Arta Finance in 2022.

Other startups and clients I’ve worked with in a marketing capacity include:

• MusicMatch

• Vista Solar

• Sungevity

• Ready Force

• OneRoof Energy

• Nissan

• Saatchi and Saatchi