Recent Experience

For three years at Arta Finance, an AI-powered wealth platform founded by former Google executives, I built the company’s external voice from zero across executive communications, editorial strategy, and content systems.

Impact included:

• Grew newsletter from 0 → 10,000 subscribers, 79.35% inaugural open rate

• Lead executive comms for CEO, C-suite, and investors

• Launched company blog 0 → 1 and was sole writer / ghostwriter for first two years

• Wrote copy for marketing campaigns, ads, digital content, and product messaging across all channels

• Designed stealth-stage content strategy (investor + operator narratives)

• Transitioned to Editor-in-Chief as the team scaled across the U.S. and Singapore

• Launched and produced founder podcast featuring senior leaders across tech and venture

• Built custom AI tools that enabled cross-functional, on-brand content creation

Money Minx, a net worth and alternative investment tracker for DIY retail investors, started at our kitchen table. My husband built the product. I created the company’s naming, brand voice, SEO strategy, content engine, and editorial system.

• In 18 months we grew from zero to $622M in assets under management, with 40% month-over-month user growth through organic content alone.

• TechCrunch wrote about us twice here and here.

• The company was acquired by Arta Finance in 2022.

See my full resume on LinkedIn.