Do you need a Swiss Army knife of marketing?
In the AI era, generalists with taste, judgment, and AI-savvy let a lean team do the work of many.
I've spent 20 years building brand and comms functions from zero. I've launched and run newsletters, company blogs, and high-profile podcasts, helped land placements in the Wall Street Journal and TechCrunch, and most recently published an Amazon #1 Hot New Release.
What can I help you ship?
What I do
Executive content for founders and CXOs
Thought leadership and editorial programs that build category authority over time
SME interviews that surface your best insights and turn them into stories worth reading
AI-assisted production that scales output without losing depth or voice
Podcast planning, management and interview preparation
Public presence - social media and public relations
Strategic content - pitch decks, presentations, speeches, LinkedIn posts, newsletters, byline articles, or anything else that needs your voice.
See selected examples here.
Why hire me
I've lived startup reality since I was 19 — early stage through acquisition, stealth mode, skeleton crews, no budget, and constant context switching. That's my operating system: figure it out, move fast, and make it happen.
I co-founded a company that got acquired, and I built the brand marketing and comms function from 0-1 alongside the new team. I “get” how marketing can win hearts and minds and prioritize what will move the needle.
I'm a storyteller at my core. I recently wrote a novel that hit #1 Hot New Release on Amazon. That's the same creative engine I bring to work: the ability to find the story, make it land, and ship it.
I’ve got the editorial chops and taste to make content sing and the AI-savvy to scale it without flattening voice or losing depth, a key skill in the AI era.
Plus, my colleagues say I’m easy to work with. Keep scrolling to hear what they say.
What it’s like to work with me
“Jess is a marketing powerhouse. She's creative, persistent and a great storyteller, all with a big dose of hustle.
One of her many legacies at Arta is etymological: she's referred to in adjective form when something is dramatically improved. It's been "Jessified." Whole-hearted endorsement, would happily work with her again.”
David Shapiro, Co-founder Arta Finance (previous Chief Business Officer Google, VP American Express"Jess is the best kind of zero-to-one marketer, who can not only bring the skills needed to define and launch a new brand, but also the energy and passion to make the journey so much fun."
Melissa-Ann Chan, Marketing Leader (previously CMO Arta Finance, Head of Product Marketing Google Pay)"Jess is an absolute force when it comes to storytelling, helping Arta establish a unique voice and personality that cut through the noise of traditional finance. Her innate ability to transform dense, highly technical topics into engaging, human, and high-performing content is second to none."
James Peng, Director of Growth, Arta Finance (formerly Pray.com, Grab, Match.com)"Jess knows how to get the most out of AI while also knowing how to shape the final result. The AI workshop she ran for our marketing org changed how the whole team approaches their work."
Saum Namazi, Director of Marketing at Arta Finance, Ex-Grab“Jess is one of the best communicators I have worked with. Typically I have found myself rewriting lots of draft corporate communications (blogs/articles/posts) to get it into my voice. But Jess is different - she gets it out of your head and into the world accurately and without a lot of back and forth.
She wrote in my voice so well I often had to remind myself she wrote it.”
Caesar Sengupta, Co-founder Arta Finance (previously VP Payments & Next Billion Users, Google)"It's hard to describe just how much impact Jess had on our early stage startup (huge!). Everything from capturing the brand voice, to script-writing and storytelling across multiple mediums, to writing executive comms -- Jess was all over it."
Ed Chiang, Product Leader (Co-founder at Arta Finance, previously Director of Product Management at Google)"Jessica is a 'big picture' thinker with the ability to define targets, create programs and craft messaging to a multitude of targets."
Nick Hofer, President of the Board of Directors at the San Diego American Marketing Association
"Everything Jess produced was SEC-compliant, carefully considered, and still managed to be genuinely engaging — which is harder than it sounds in a regulated environment."
David Wilkinson, Chief Compliance Officer, Destination Wealth Management“I was the SME with Jess on communications around applied AI and financial topics. She's an expert at translating complex concepts into clear, accessible narratives without sacrificing rigor—and somehow made it enjoyable to read too.
That's rare but essential when you need both technical credibility and audience comprehension.”
Chirag Yagnik, Co-founder, Chief Investment Officer, and Head of AI at Arta Finance